Christopher Columbus- The Discovery (1992) Movie Review

Christopher Columbus- The Discovery (1992) - Movie Review Example Christopher Columbus proposed to the then king of Portugal John the Second in 1485 that he financially supports him in his voyage to the Atlantic in order for him to discover new lands. Christopher Columbus had been searching for financial support from various nations but in vain. The main reason why he lacked support was due to the fact that the Roman Catholic Church was against his voyages. This was a hardship for Christopher Columbus since the Roman Catholic had a lot of influence hence them being against him meant financial support from rulers would be difficult. The king John the second’s advisors rejected Columbus’ proposal. However, the Roman Catholic gave Columbus 12,000 Maravedis as an annual allowance in their effort to ensure that if Columbus made any discoveries then there was a possibility of the church claiming their rights on the lands. It was not until 1492 that Queen Isabella and King Ferdinand agreed to sponsor Christopher Columbus in his voyage though they did this partly together with Italian investors (Brigham 24). In the agreement, Columbus was to be named Admiral of the ocean, and in all the lands that he discovered he was to be named the governor and viceroy of all these lands. Plot and Theme The film is about Christopher Columbus who is a navigator from Genoa with a dream to make sure he finds another route to West Indies since the route that is being used is particularly long hence very costly. The route in which he desires to discover is believed to be short involving sailing towards the west rather than east through the ocean. Christopher Columbus tries to get backing from the Portuguese king who rejects his proposal. He then turns to the king and queen of Spain Isabella and Ferdinand. Christopher Columbus faces a hard time convincing the man who is King Ferdinand’s lead advisor. However, Christopher Columbus is able to convince the king to fund him in his expedition after seducing the queen who helps in convinci ng her husband. Christopher Columbus is given command of three ships with a crew composed of mainly thieves and murderers who are the only people who can agree to undertake such a journey since it was dimmed to be dangerous and impossible. Christopher Columbus also faces a lot of opposition from the church especially from the priest who accuses him of going against God’s wishes because he advises Columbus not to go hence that is God’s Wish. In the film, Christopher Columbus faces a lot of challenges the church being the major problem. This is because, the church has a lot of influence hence what it directs is followed by everyone. Christopher Columbus decision to continue in his quest of finding an alternative route to the West Indies attracts a lot of hostility from both the church and other government officials hence his problem in getting the necessary finance needed to undertake the journey. Christopher Columbus also faces problems in his navigation of waters which are new to him. His ships are almost sunk by storms, and he even loses members of his crew. Christopher also faces a lot of hardship in controlling and maintaining discipline among his crew members who are mostly thieves and murderers. For instance, while at sea a mutiny takes place as a result of some men feeling that they are lost and Christopher Columbus will only lead them to their destruction. Columbus is also being spied on by Portugal which sends a spy to pose as one of

Assessments for Marketing Management Term Paper

Assessments for Marketing Management - Term Paper Example In order to effect substantial growth, businesses have aimed to market their businesses beyond their geographical borders. This has made way to international marketing enabling businesses to compete at a global scale. As part of s marketing strategy, it is vital for a business to ascertain its status and relevance within a market in order to pave any way forward. The timing and the level of consumer demand help a business in establishing the right marketing avenue. The one in charge of the marketing strategy is usually the marketing managers in many organizations. In addition, a business should have detailed objectives and a better understanding of their businesses in order to initiate appropriate and cost friendly marketing engagement strategies. In this context, the marketing principle collides with strategic planning for effective implementation of the goals intended plan (Hill & Jones, 2012). For a long time, this form of management depended on three crucial aspects that are the customer, the competitor, and the company analysis aspects. These constitute the three C’s of marketing. However, this paper will dwell on various aspects that contribute towards effective marketing and access of a market audience. Question 1: Different needs that most consumers have Majorly, there are categories of consumer needs. These needs are stated, real, unstated, delight and secret needs. Ideally, a customer buys a product mainly for its ability to offer a solution to the need presented. In a break down, stated needs are those that a customer has articulated and seen the importance of having as a matter of priority. Here the cost of the solutions not the customer’s priority but the priority is the having any product satisfy the need. In addition, the taste or the choices of the product do not matter, as it is a matter of immediate problem solving and not spoiled choice. The second type of need is the real needs category that involves the consumer’s speci fic action in to what they are looking for. For instance, a consumer may mention what they do need but when it comes to the actual search or picking of the solution to their problem, they may pick on something different. In this regard, the price of the product that they intend to buy may hinder them from going for the most expensive hence meeting the real need with a relatively affordable product. Thirdly, there are the unstated needs that a customer may have but they do not say them out loud (Krishnamacharyulu & Ramakrishnan, 2011). This is to mean that these are needs, which a customer may not express, but still expected by the consumer. Essentially, these could be in terms the consumer expected prices of the commodity and assistance in ascertaining which product will have a pocket friendly price. In this regard, this need draws facilitation from the retailer selling the products. The fourth need that a consumer may have is the delight need that entails the surprise additional be nefits of acquiring the product during its sale. In essence, it is more appealing to a consumer when the product that they intended to buy has a buy one-get one free tag line. Ideally, any consumer would tend to go for a product that will give more for less irrespective of their quality attributes. Therefore, a consumer may go out to buy products to solve their needs but then change their minds when they get to the retail store because of the extra incentive factor. Lastly, the fifth type of need is the secret needs that are concealed inside a consumer’s head. Essentially, these are the needs, which application of a product solution will help the consumer be like a symbol within the products image. For instance, the hidden need when one uses a facial cream would be the need to become as the beauty queens used